You read correctly - underwear can be worn for weeks without washing. But the purpose of this product is not for the lazy young people!
The purpose of this product, you have probably guessed, is to protect the environment.
"The classic way we've been - buying, wearing, washing, and throwing out our sky-high panties - is a form of wasteful natural resources. And it's especially dangerous for the environment, "said Mads Fibiger, 27, CEO and co-founder of startup from Danish Organic Basics.
Laundry and drying are responsible for two-thirds of the total impact on the environment, and that's why Organic Basics started out with panties. The special material they use is silver. This metal is antimicrobial, and that's why NASA uses silver to sterilize the astronauts' water.
The pant is covered with a silver-plated formula that is capable of killing 99.9% of the bacteria and dirt that often clings to clothing.
"It's really effective, you can wear our underwear a long time before you have to carry it, you'll save time and money, while we reduce the amount of water and energy wasted." - explains Mads Fibiger.
The panties are made from 100% recycled materials
Organic Basics launched its first product collection in 2017 following a successful public-relations campaign in Scandinavia. This year, this startup comes back with the new generation of Silverlight 2.0.
Their products are made from 100% recyclable materials, and silver treatments are proven by the Bluesign system suitable for sustainable textile production.
"We use nylon recycled automation, which is the perfect choice for textiles with extremely durable properties." The raw material of nylon is made from recycled nylon that is developed in Italy from waste Industrial spinning, spinning from spinning mills, and waste from weaving plants. And we use a seamless knitting technology to make clothing more comfortable to wear, even for a long time. "
The fashion industry, or the environment as well, needs a more sustainable direction. At present, the trend of this industry is developing towards a negative impact on the environment. A study by the Ellen MacArthur Foundation predicted that the textile industry would triple its energy consumption by 2050 and therefore account for 26 percent of global emissions, a 2 percent increase. with 2015.
Companies like Organic Brands are betting on consumers, especially the young, choosing sustainable solutions instead of iconic brands such as Calvin Klein and Diesel. And time seems to be on their side. A 2015 study by Niesel shows that 66% of global consumers are willing to pay extra for sustainable brands, and that this figure is even higher among young millennials. 1980 to 2000), up to 73%.
"We believe that the fashion industry is a 'dirty' industry that does not contribute to making the environment better, and we want to showcase great products at reasonable prices, which is 100% sustainable, is entirely possible. "
In terms of price, two boxes of SilverTech boxer briefs for men are priced at $ 64 (about $ 1.45 million), while two women's underwear boxes cost $ 56 ($ 1.27 million). To date, Organic Basics has sold over 200,000 panties to about 50,000 customers. This startup is also launching its 4th Kickstarter campaign.
